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SaaS & Subscription Analytics

The metrics that predict
SaaS growth

Connect your product database and instantly answer the questions investors ask — MRR growth, NRR, feature adoption, and cohort retention — no analyst required.

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Everything a SaaS team needs to grow

MRR & ARR Tracking

Decompose MRR into new, expansion, contraction, and churn components. Understand the quality of your growth.

Net Revenue Retention

Track NRR month over month and identify which customer segments drive expansion.

Product Engagement

Monitor DAU, WAU, MAU, and the DAU/MAU ratio — the heartbeat of product health.

Feature Adoption

See which features are sticky and which fall flat. Prioritize roadmap by adoption curves.

Churn Prediction

Identify at-risk accounts using engagement signals before they cancel. Get ahead of churn.

Trial-to-Paid

Analyse trial conversion by acquisition source, plan tier, and features touched during trial.

Expansion Revenue

Track upsell and seat-expansion MRR by account tier, contract age, and sales rep.

Support Ticket Analytics

Correlate support volume with product changes, plan tier, and churn risk signals.

Usage & Quota Limits

See how close each account is to plan limits. Surface upsell opportunities before they hit a wall.

Sample SaaS Dashboard

Board-ready metrics — built in minutes, not weeks.

Axiom SaaS — Growth Intelligence● Live

April 2025 — SaaS Health Dashboard

Series B — $12M ARR

MRR

$1.04M

+$84K vs last month

Net Revenue Retention

118%

+3pp vs last quarter

Gross Churn Rate

1.6%/mo

−0.2pp vs last month

DAU/MAU Ratio

64.8%

+2.1pp vs last month

MRR Growth Decomposition (Last 6 Months)

NovDecJanFebMarApr$1.04M
New MRR
Expansion
MRR Total

Feature Adoption Rate

AI Query
78%
Dashboards
71%
Connections
68%
Sharing
42%
CSV Export
38%
API Access
21%

Cohort Retention — % of Users Active in Month N

CohortM0M1M2M3M4M5M6
Oct '24100%82%74%68%63%61%58%
Nov '24100%84%76%70%65%62%
Dec '24100%85%77%71%67%
Jan '25100%86%78%73%
Feb '25100%87%79%
Mar '25100%88%
Apr '25100%

Trial-to-Paid Funnel

Trial Signups2,840 (100%)
Activated (used core feature)1,988 (70%)
Connected DB1,421 (50%)
Created Dashboard994 (35%)
Converted to Paid682 (24%)

Top Accounts by MRR

AccountPlanMRRNRRHealth
Nexus CorpScale$14,800138%🟢
BluePeak LtdScale$9,200122%🟢
OrbitBasePro$4,800104%🟡
Synergy AIScale$4,400131%🟢
Foundry IncPro$2,10088%🔴

MRR Movement Waterfall

Month-over-month decomposition of net new MRR

$312K
Beginning MRR
+$42K
New Business
+$28K
Expansion
−$14K
Contraction
−$22K
Churn
$334K
Ending MRR
New BusinessExpansionContractionChurnNet MRR

Feature × 90-Day Retention Correlation

Pearson r between feature adoption and 90-day retention rate

SegmentSSOAPIAutomationsReportsSlack Int.Mobile
SMB
0.31
0.44
0.71
0.62
0.55
0.38
Mid-Market
0.52
0.68
0.74
0.59
0.43
0.29
Enterprise
0.81
0.77
0.65
0.48
0.32
0.18
≥ 0.70 Strong0.50–0.69 Moderate0.35–0.49 Weak< 0.35 None

Account Health Score Distribution

Score = weighted composite of usage, NPS, support load, and payment history

3
0–19
8
20–39
22
40–59
61
60–79
47
80–100
11
At-Risk Accounts
Score < 40 → CSM alert
108
Healthy Accounts
Score ≥ 60 → expansion ready
71.4
Avg Health Score
↑ 3.2 pts vs last quarter

Time-to-Value by Onboarding Path

Days from signup to first 'aha moment' event (≥3 core actions completed)

Onboarding Path
P50 / P90 Days to Value
Conv. %
Self-serve + Docs
12d31d
64%
Self-serve + Video
8d22d
71%
Onboarding Call (1×)
4d11d
83%
Dedicated CSM
2d6d
94%
Insight: Adding a single onboarding call halves P90 TTV (22d → 11d) and lifts 90-day conversion by 12 pts — estimated +$180K ARR annually.

Your next board deck, sorted.

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FAQ

Frequently asked questions

Everything you need to know about SaaS analytics with GetInsights.

Can GetInsights calculate MRR, ARR, and NRR automatically?+

Yes. Connect your subscriptions or billing database and GetInsights automatically calculates MRR, ARR, net revenue retention, gross revenue retention, and expansion/contraction MRR. Ask any question in plain English and get the answer instantly.

How do I set up churn tracking for my subscription product?+

Just connect your database — we support PostgreSQL, MySQL, Snowflake, BigQuery, and more. GetInsights auto-detects subscription and cancellation events, then surfaces churn rate, churn by plan, churn by cohort, and at-risk accounts. Setup takes under 5 minutes.

Does GetInsights support cohort analysis and retention curves?+

Yes. GetInsights generates cohort retention tables and curves automatically from your user activity data. Slice by acquisition channel, plan type, signup month, or any other dimension — without writing a single SQL query.

What databases can I connect for product analytics?+

GetInsights connects to PostgreSQL, MySQL, Redshift, BigQuery, Snowflake, ClickHouse, and more. If your product data lives in a relational database or data warehouse, you can connect it. Most integrations are live in under 60 seconds.

Can I export reports for investor or board presentations?+

Yes. Every GetInsights dashboard can be exported as a PDF, shared via a private link, or embedded in your preferred tool. The standard SaaS board deck metrics — MRR, NRR, churn, CAC payback, LTV — are all available as pre-built templates.

How is GetInsights different from Mixpanel, Amplitude, or Chartmogul?+

Mixpanel and Amplitude focus on event-level product analytics; Chartmogul focuses on billing data. GetInsights connects directly to your own database and lets you ask any question across all your data — product, billing, CRM, support — in one place, in plain English. No event tracking SDK required.