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E-commerce Analytics

Know exactly what's driving
your revenue

Connect your store database and ask GetInsights anything — GMV by channel, cart abandonment by device, product-level margin — and get answers in seconds, not days.

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Every metric your store team needs

Revenue & GMV

Track gross merchandise value, net revenue, and refunds by channel, category, and date range.

Conversion Funnel

Understand drop-off at every step — from landing page to checkout completion — by device and traffic source.

Product Performance

Rank products by revenue, margin, return rate, and review score. Find your real best-sellers.

Customer LTV & RFM

Segment customers by recency, frequency, and monetary value. Identify VIPs before they churn.

Repeat Purchase Rate

Track cohort-level retention and identify which acquisition channels produce loyal buyers.

Marketing Attribution

Break revenue down by UTM source, campaign, and medium with last-touch and assisted attribution.

Abandoned Cart Recovery

Pinpoint exactly when and why carts are abandoned. Quantify the revenue recoverable from re-engagement campaigns.

Inventory Alerts

Monitor stock levels by SKU and location. Surface reorder signals and slow-moving inventory before they impact sales.

Marketplace Analytics

Compare performance across Amazon, your own store, and other channels. Understand margin and volume by platform.

Sample E-commerce Dashboard

Built in minutes with GetInsights — no SQL, no BI team required.

E-commerce Store — Live Dashboard● Live

Overview — Last 30 days

Apr 1 – Apr 30, 2025

Gross Revenue

$284,192

+18.4% vs last month

Orders

8,391

+12.1% vs last month

Conversion Rate

3.82%

+0.4pp vs last month

Cart Abandonment

64.3%

−2.1pp vs last month

Daily Revenue (last 30 days)

Apr 1Apr 8Apr 15Apr 22Apr 30

Revenue by Channel

Organic Search
112,400
Paid Social
68,200
Email
51,800
Direct
32,600
Affiliates
19,192

Orders by Day of Week

Mon
Tue
Wed
Thu
Fri
Sat
Sun

Additional KPIs

Avg Order Value
+$2.40$33.87
Return Rate
−0.6pp8.2%
New vs Returning
58% new
Customer LTV (12m)
+$11$124

Top Products by Revenue

ProductOrdersRevenueAvg PriceReturn RateTrend
Wireless Earbuds Pro1,842$82,890$44.996.1%
Bamboo Running Shorts1,291$51,251$39.699.2%
Smart Water Bottle1,104$38,640$35.004.8%
Yoga Mat Ultra-Grip924$36,048$39.017.3%
USB-C Hub 7-in-1831$33,199$39.9511.2%

Multi-Touch Revenue Attribution — April 2025

How $284K revenue is credited across the customer journey using data-driven attribution

39.4%Organic23.9%Paid Social17.9%Email11.3%Direct5.1%Affiliate2.4%Other$K

First Touch

Organic 58%

Linear

Organic 39%

Data-Driven

Organic 39%

12-Month Cumulative LTV by Acquisition Cohort

Avg $ per customer · Each line = one monthly cohort · Newer cohorts track above older ones

M1M3M6M9M12$61$79$95$112$131
Apr '24
Jul '24
Oct '24
Jan '25
Apr '25

Basket Affinity — Cross-Sell Lift Ratios

Lift > 2× = strong affinity · Values show how much more likely vs random

If buys →EarbudsShortsBottleMatHub
Earbuds1.2×3.1×0.8×4.2×
Shorts1.1×2.7×3.8×0.9×
Bottle2.9×2.4×2.1×1.3×
Mat0.7×3.6×1.1×
Hub0.8×1.2×

Price Elasticity by Category

Elasticity coefficient · < −1 = elastic (price-sensitive) · > −1 = inelastic

Electronics-2.4

↓31% for +10% price

Apparel-1.8

↓22% for +10% price

Homeware-1.1

↓13% for +10% price

Supplements-0.6

↓7% for +10% price

Premium Yoga-0.3

↓3% for +10% price

CAC Payback Period by Acquisition Channel

Months to recover customer acquisition cost · Target: < 12 months

ChannelCACAvg LTVPaybackGrade
Organic SEO$8$1311.2moA+
Email$14$1182.8moA
Affiliate$22$964.1moB+
Paid Social$41$897.9moB
Paid Search$68$7614.2moC

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FAQ

Frequently asked questions

Everything you need to know about e-commerce analytics with GetInsights.

Does GetInsights work with Shopify, WooCommerce, and other e-commerce platforms?+

Yes. GetInsights connects to the database behind your store — whether that's MySQL, PostgreSQL, BigQuery, Snowflake, or a custom data warehouse. If your store writes data to a database, GetInsights can read it. Most teams are fully connected within 60 seconds using our guided setup.

Can I track cart abandonment and conversion rates without writing SQL?+

Absolutely. Just ask in plain English — 'What's my cart abandonment rate by device this month?' or 'Show me conversion by traffic source' — and get an instant, accurate answer. No SQL, no analyst required.

How quickly can I get my first dashboard live?+

Most customers have a live dashboard within 5 minutes of connecting their database. GetInsights auto-detects your schema and suggests the most relevant e-commerce KPIs — GMV, AOV, conversion, LTV — so you can start with a production-ready dashboard immediately.

What e-commerce metrics can GetInsights track out of the box?+

GMV by channel, net revenue, average order value, cart abandonment rate, conversion rate, repeat purchase rate, customer acquisition cost, LTV by cohort, product-level margin, refund rate, and more. You can also build custom metrics specific to your business.

Is my store data secure with GetInsights?+

Yes. GetInsights uses read-only database connections — we never write to your data. All connections are encrypted in transit and at rest. You can revoke access at any time. We do not store raw query results beyond the session.

Can I share dashboards with my team, investors, or board?+

Yes. Every dashboard can be shared via a private link, embedded in Notion or Confluence, or exported as a PDF. You control who can view or edit — from individual team members to your entire organization.