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OTT & Streaming Analytics

Understand what keeps
subscribers watching

Connect your streaming platform database and get instant answers — why subscribers churn, which content drives retention, and which genres are growing fastest.

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Built for streaming teams

Content Performance

Rank shows by watch time, completion rate, and rating. Identify which titles justify renewal.

Subscriber Churn

See exactly when and why subscribers leave. Break churn by plan type, content consumed, and tenure.

Engagement Cohorts

Track how engagement evolves for each subscriber cohort from day 1 to day 365.

Geographic Breakdown

Understand which regions are growing, which content resonates by market, and where to invest next.

Platform & Device

Compare watch time and churn across iOS, Android, Smart TV, and web. Know where your audience lives.

Trial Conversion

Track trial-to-paid conversion by acquisition source, plan, and content watched during trial.

Watch Time Trends

Measure total and per-user watch time by genre, daypart, and device to optimise your content schedule.

Content Cost vs ROI

Compare licensing and production spend against watch hours and subscriber impact per title.

Recommendation Analytics

See how AI recommendations affect watch time, session length, and next-title clicks per user segment.

Sample OTT Dashboard

A complete streaming intelligence dashboard — ready in minutes.

StreamMax — Subscriber Intelligence● Live

Monthly Overview — April 2025

↻ Updated 2 min ago

Monthly Active Users

2.41M

+84K vs last month

Total Watch Time

48.2M hrs

+9.3% vs last month

Subscriber Churn

2.1%

−0.3pp vs last month

New Subscribers

84,200

+22% vs last month

Daily Active Users — Last 30 Days

Apr 1Apr 8Apr 15Apr 22Apr 30

Watch Time by Genre

Drama / Thriller
34%
Action / Adventure
28%
Comedy
18%
Reality
11%
Documentary
9%

Monthly Churn Rate Trend

NovDecJanFebMarApr2.1%

Platform Split

Smart TV
41%
Mobile
33%
Web Browser
16%
Tablet
10%

Top Content by Completion Rate

TitleGenreStartsCompletionAvg RatingAdded
The Dark Meridian S2Thriller1.2M89%4.7Mar 2025
City of EchoesDrama940K84%4.5Jan 2025
VelocityAction820K82%4.4Feb 2025
Laughtrack LiveComedy680K71%4.2Apr 2025
Deep Blue: OceansDocumentary420K91%4.9Mar 2025

Subscriber Survival Curves — Retention by Plan Type (Kaplan-Meier)

% of cohort still subscribed at day N · Steeper early drop = poor onboarding · Flat tail = loyal core

0%25%50%75%100%Day 0Day 30Day 60Day 90Day 120Day 180Day 270Day 36538%72%86%
Monthly (38% D365)
Annual (72% D365)
2-Year (86% D365)

Watch-Time Intensity — Hour × Day of Week

Avg hrs streamed per active user · Darker = more intense

6am9am12pm3pm6pm9pm12am
Mon0.20.30.40.50.91.81.2
Tue0.20.30.40.51.01.91.3
Wed0.20.30.40.61.12.01.4
Thu0.20.30.40.51.01.81.2
Fri0.30.40.50.71.42.31.8
Sat0.81.21.41.61.82.82.4
Sun0.91.31.51.41.52.52.1

Predicted 24-Month LTV by Acquisition Channel

LTV = (ARPU × Gross Margin) ÷ Churn Rate · Modelled from 18 months of data

ChannelARPUChurn/moLTV (24m)vs Avg
App Store (iOS)$13.21.4%$211+38%
Direct Web$11.81.7%$164+7%
Partnership$9.42.1%$119−22%
Free Trial → Paid$12.11.5%$189+24%
Google Play$10.82.4%$107−30%

Content Engagement Funnel — Impression to Re-Watch (Top 10 Titles, April 2025)

Each stage drop-off reveals whether problems lie in discoverability, hook quality, or sustained storytelling

18.4M

100%

Impressions

6.2M

33.7%

Plays Started

4.1M

22.3%

25% Complete

2.8M

15.2%

75% Complete

2.1M

11.4%

Finished

420K

2.3%

Re-Watched

Hook Drop-off

66.3% leave after 0%

Mid-story Drop

31.7% leave at 25–75%

Ending Quality

4.3% re-watch signal

Reduce churn. Commission smarter.

Connect your streaming database and start making data-driven content decisions today.

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FAQ

Frequently asked questions

Everything you need to know about streaming and OTT analytics with GetInsights.

Can GetInsights track viewer drop-off and content completion rates?+

Yes. Connect your streaming events database and ask anything — 'What's the average completion rate for our original series?' or 'Which episodes have the highest drop-off in Season 2?' — and get instant answers. No SQL or data engineering required.

Does GetInsights support concurrent stream monitoring?+

Yes. GetInsights can surface real-time concurrent stream counts, peak usage windows, and device-level session data. You can monitor quality-of-experience metrics and alert on capacity thresholds directly from your dashboard.

How do I segment subscribers by plan type, device, or geography?+

Any dimension in your database becomes a filter in GetInsights. Segment subscribers by plan tier, device type, region, signup cohort, or content preference — and instantly see how churn, engagement, and LTV differ across each segment.

Can I measure the ROI of original vs licensed content?+

Yes. GetInsights lets you correlate content investment with subscriber acquisition, trial-to-paid conversion, retention lift, and LTV impact. Ask 'How much did a title contribute to subscriber growth last quarter?' and get an answer backed by your actual data.

What streaming databases and data warehouses does GetInsights support?+

GetInsights connects to PostgreSQL, MySQL, BigQuery, Snowflake, Redshift, ClickHouse, and more. Whether your streaming events land in a cloud data warehouse or a relational database, setup takes under 60 seconds with our guided connector.

How does GetInsights handle the scale of streaming data?+

GetInsights queries your existing database or warehouse directly — there's no data duplication or ETL pipeline to maintain. Our AI query engine is optimized for large event tables, so even billions of streaming events return results fast.